Words matter. Techniques for better product management.

My kids learned early on that words matter.

They would ask something like, “can we go to some place?” My response was, “yes.” When they realized that we weren’t going anywhere, they learned that my response wasn’t agreement and their question wasn’t specific enough. They’d try something like, “can we…

Transformation isn’t implemented, it’s cultivated

There are countless articles on the reasons why digital and agile transformations fail, but here’s the problem no one is talking about — we live in an instant-gratification world that seeks to buy and implement our way to success.

If we’re being honest with ourselves, transformation success is an anomaly…

Learn why building what your customers ask for is a recipe for failure

A lego figure broken down into its basic parts — to represent the concept of first principles thinking.

You are human-centered and customer-centric when it comes to managing your software products. You learned that requirements should come from listening to the customer and delivering what they want. Building relationships with your customers is the panacea of previously failed projects.

“If I had asked people what they wanted, they…

How value streams make you enterprise-aware and align software development to your strategic objectives

According to David Norton and Robert Kaplan, authors of The Balanced Scorecard, 90% of organizations fail to execute their strategies. There are many interrelated reasons for this failure rate — enough to write a book about. For a quick rundown, check out my blog on the topic.

One common problem…

How I learned to be in control of how I feel, and more importantly, how I respond to people around me.

I was once asked, “Has anyone ever made you mad?”

My response was a quick and easy, “Yes! People make me mad all the time.”

My mind raced through various scenarios where people pissed me off. In traffic. Why can’t anyone drive? In conversation. Why can’t others understand things the…

Why you shouldn’t let the fear of not being ready stop you from pursuing what’s important

You know the adage, “if you’re not going to do it right, don’t do it at all.” I admit this perspective feels better than suggesting a thing worth doing is worth doing poorly. When would you ever want to do something poorly? I know I don’t.

You’re a leader. People…

Measure the cost to impact outcomes instead

Your software development teams are focused on delivering value and a strong return on investment (ROI). You have to. Gone are the days where you receive a budget without the expectation to validate the investment.

I see the daily struggle within information technology and software development organizations. …

These 3 tips helped me reduce the impact of Imposter Syndrome

People affirm your abilities, but you don’t believe you’re as amazing as they say. You have an extensive list of achievements, but you’d struggle to name just a few. Opportunities keep coming your way, but you don’t feel like the best person for the job. You don’t see yourself as…

Jimmie Butler

Challenge what you know about strategy, business, leadership, product development, and Agile. Follow me. Get weekly insights in your inbox — jimmiebutler.com.

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